With a deep-rooted heritage in craftsmanship, Cash Paschal embodies the essence of hands-on expertise in roofing and restoration. Coming from a long line of builders—his great-grandfather a master carpenter, his grandfather a skilled carpenter, and his father a custom home builder—Cash naturally inherited a passion for precision and quality. His journey began in Vail, Colorado, where he spent over ten years owning and operating a high-end Christmas lighting company, catering to the most affluent clients. This experience instilled in him an eye for detail and the highest standards of excellence.
In 2009, he returned to Dallas, got married, and established his own roofing company, where he took a unique approach: while most roofing contractors rely on project managers and subcontractors, Cash remained hands-on, personally overseeing every job and working alongside his crew. From hundreds of shingle roofs to intricate slate roof restorations, his meticulous craftsmanship and efficiency set him apart. Skilled at working on steep slopes, ladders, and harnesses, he thrives in challenging environments, ensuring that every project meets perfection.
Cash has become a leading expert in slate roof restoration and installation, a niche he has mastered through years of hands-on experience. Unlike typical contractors who delegate the work, he is an old-school roofer, applying his skillset directly to each project. Whether working with insurance companies to properly identify claims or meticulously restoring historic slate roofs, he delivers superior results with a craftsman’s touch. His ability to waterproof homes from top to bottom further showcases his comprehensive expertise.
Beyond roofing, Cash enjoys working alongside his loyal Bernedoodle, Scout, who often accompanies him on job sites. His dedication to quality, hard work, and attention to the finest details make him a trusted expert in the field—one who doesn’t just sell roofing services, but truly builds and restores with precision and passion.
Crew Direct Roofing & General Contracting
6100 N. Preston Road Ste. 240, Frisco, Texas 75034
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.